Dabaga ketchup is pure tomato and spices, but then colored to a shade preferred by Africans. It’s sorta magenta. I was initially turned away based on hue alone – but I tried the ketchup and its pretty good.

Empty "tanga" baskets after delivered to Ivori plant. 1 tanga of tomatoes = 30-40 kg

Entrance to Dabaga plant, 32 years in business in Iringa!
The Ivori plant was started as a part-time experiment by the factory’s son – and is now the direction forward for the future of the company. On the other hand, Dabaga has been in Iringa for over 30 years, with a wide and established footprint across southern Tanzania. Their main competitor is actually Red Gold, which sells to most of northern Tanzania. While Ivori refuses to work directly with farmers due to failed contracts and low production volumes, Dabaga is trying to encourage farmers to work in groups to bring them enough volume. Dabaga also prefers to hire women in its factory as they are more efficient and reliable labor.

More than anything, the aroma / stench of tomatoes from the Ivori plant we toured during processing is what I will remember most!
Deo and I then began the trek to Dar – it was slated as an 8 hr adventure but resulted in adding two more additional hours due to traffic and road-side shopping. We again passed through Mikuni Park – and I got to see elephants, giraffes, and zebras, for free! Antelope – or something like that – were plenty and the baboons remained a nuisance yet again.

Deo’s reward to himself for all of this driving is achieved through the purchasing of produce and charcoal to bring home to his family at far cheaper prices from farmers between Iringa and Morogoro. By the end of the drive, our car was also stowing:
- 40 kg of tomatoes
- 20 kg of onions
- 10 kg of cucumbers
- a lot of chilis
- 4 round watermelons
- free juice samples from UNNAT
- free tomato sauce and orange drink samples from Ivori
- free mango chutney and luxury ketchup samples from Dabaga
- 2 huge bags of charcoal that went atop the Landcruiser
While I am now well versed in the Swahili pronunciation of most of my fruits & vegetables for this project – my favorite one is the “pilipili hoho” – which are the long, red peppers. It’s fun to say.

Turns out, it does take a village...to load enormous bags of charcoal on top of our SUV
With a vegetable selection in tow, I quickly discovered Deo’s favorite song. He had been holding out on playing music the entire drive thus far – the silence only punctuated by me asking a question, me asking how to say something in Swahili, or him pointing out something. Until today. We listened to a one-sided cassette tape of a female Tanzanian singer 12 times. I counted. We listened to one song about 20 times. It would play. He’d hit rewind; it’d start again. By about the 8th time, I didn’t know the lyrics per se but could have joined him in a duet, much like one of my favorite scenes from Tommy Boy, with the singing of Eres Tú. I held my tongue and listened to Deo sing, clear his throat, and sing again. He drove 10 hours without caffeine – so whatever keeps him awake works for me.
I'm happy to return to Dar mostly to get a fresh salad from Epi D'or tomorrow -- but I certainly enjoyed my time in the countryside. Tanzania is a beautiful, undeveloped country.















